work
REEL
Special thanks to the Directors of Photography:
Tucker Gragg | Holt Menzies | Teddy Denton
Patrick Dunnagan | Michael Howard
See more of the campaigns featured in this reel:
FurnitureLab | Splashtop | Trulioo | Just Kibbitz
Rhumbix | The Revenue Exchange | Lowes Foods
featured videos
“Eggplant” was a B2C product launch campaign for Just Kibbitz, a dating site where Jewish mothers play matchmaker for their children. I served as creative strategist and head copywriter for the campaign. The video was linked to in a New York Times article about the app, and has since been viewed over 15K times on YouTube.
Splashtop, a unicorn B2B remote access IT support platform, wanted to address its target audience’s number one pain point: dealing with people. “The office has changed, but the people who need IT support haven’t,” was the logical solution. I served as creative director, head copywriter, and directed the video shoot. The character of ‘Derek’ [above] appeared live at SupportWorld Vegas 2022 and the spot is being translated into multiple languages.
FurnitureLab, a manufacturer of high-quality corporate furniture, wanted to infuse personality and humor into their brand to stand apart in a crowded marketplace. As video strategist and creative director, I leaned on my experience in improv comedy to direct a troupe of improvisers through 24 product videos shot over the course of three days.
Trulioo, the world’s leading B2B identity verification platform, wanted to convert their Buyer’s Guide white paper into a video series. I served as video strategist, creative director, head copywriter, and co-director in this 8-episode series that, in total, has racked up 150K views on YouTube and has helped convert sales for the Canadian unicorn that recently hit a $2 billion valuation.
COPYWRITING SAMPLES
Just Kibbitz, “Eggplant” Script - Served as head writer for the B2C product launch campaign that was featured in The New York Times in 2021.
Splashtop, “The Office Has Changed” Script - Served as writer and director for the B2B marketing campaign that is currently being translated into multiple languages; the character of ‘Derek’ appeared at the Splashtop booth at SupportWorld Live 2022.
Arrowhead Medical Examinations, Website and Blog - Oversaw content strategy and SEO content creation for top medical-legal services provider, navigating various regulations that straddled both the healthcare and legal fields.
EVConnect, Website and Blog - Wrote search-optimized copy for the EVConnect website and blog to improve search results and increase domain authority for a leader in an emerging EV charging market.
QLess, Website and Blog - Generated SEO copy, blog posts, and PPC ads for the B2B SaaS platform to improve domain authority and increase competition in the crowded marketplace.
Moldex PPE Solutions, Website and Blog - Lead the content strategy and served as head copywriter for SEO content creation, including website copy, UX and microcopy, and resources — working within a highly-regulated industry.
Storyboard Media, “The Video Reformation Newsletter” - Authored and edited bi-weekly company newsletter for over three years, consistently hitting over 20% open rates and successfully establishing a prospect nurture campaign.
SCREENPLAYS AND OTHER WRITING SAMPLES
Occupied - Feature Comedy; Winner of Best Screenplay, Premiere Film Festival
Michael Fucking Bay - Feature Biopic; Quarterfinalist, Screencraft Script Competition
Blake of the Ozarks - Original Comedy Pilot
Don’t Be Like Trump - Children’s Book, Mascot Books
Championship Racehorse or Joe Bidenism? - Quiz published in Points in Case